Social

SEO for Online Reputation Management: 2024’s Best Strategies

Matt Diggity — Mon, 09 May 2022 12:04:35 +0000

In this guide, I’ll show you exactly how to take control of the SERP for brand searches, with super easy (and cheap!) techniques that my grandma could do in a spare Sunday afternoon. We’re talking about online reputation management (ORM): the process of pushing negative search results down off page 1. Imagine this scenario: You’re a politician that recently got smeared for a big mess up. You want that negative online reputation to go away. This is where a company’s online reputation management SEO comes into play. Over the years, my agency The Search Initiative, has performed dozens of Online Reputation Management campaigns for our clients. I’m about to share the key essentials from these campaigns. You’re about to learn: Quick Summary Why Is Online Reputation Management So Important? Online Reputation Management is so important because it controls the reputation of your personal brand via the page (or pages) that rank on your brand’s search terms, aka keywords. The easiest way for a user to decide if they want to trust a brand is with a Google search. If someone Google’s “Diggity Marketing” or “Matt Diggity”, I want good things coming up on page 1. Whether your client is an online retailer with a bad news story ranking high or you have a new info product that’s losing branded search traffic (and control) to affiliates; being able to control what shows up on page 1 is massively beneficial. ORM can also be a very attractive skill set to future clients and employers, or even have a dedicated Online Reputation Management service. In this post, I’ll be taking you through my sure-fire system to gain (or regain) control of any brand’s online reputation, using a mixture of real brand marketing and parasite Search Engine Optimization. Parasite SEO was a term created in the early 2000s by Eli, the founder of the now defunct Blue Hat SEO blog. Eli’s definition of parasite SEO still stands true to this day: Using large, authoritative websites to build pages that allow you to “hijack” the root domains ranking signals. It’s truer than ever that Google favors large, authoritative websites. In fact, Google gives them certain leeway in terms of techniques they can get away with using. As you have seen throughout the last 12 months of updates, Google’s algorithms are moving more and more towards authority and thus, authoritative websites. This means our job of doing Online Reputation Management is easier. Techniques for Powerful Reputation Management with SEO These are the core techniques that I use to boost my site’s own ranking signals as well as give users a clear idea about what my brand’s about. While there are other ways to do ORM within the SEO spectrum, these are by far the simplest and most effective techniques available to us. And I’ve tested a lot of them. Boost Your Existing Rankings The easiest and totally free way to start cleaning up your brand’s reputation is by boosting your site and its appeal within the SERPs – Having a knowledge graph, sitelinks and multiple additional positive pages, reviews or posts ranking sends huge trust signals to users. Optimizing Your Site’s Entity Google will associate keywords with your branding if you build a compelling enough case for it to do so. For example, DiggityMarketing.com’s brand is “Diggity Marketing”, not “Matt Diggity”. But Google will still give me a sitelink pack when you search for “Matt Diggity”. When you’re optimizing your brand’s SERP, you want to first create as strong an entity stack around your brand’s keyword/s on your own website as possible. There are a few ways you can do this: Your pillow links such as social profiles and citations also play a big role in authenticating your website and its surrounding details – This is especially true for local sites and local SEOs looking to optimize a site’s GMB rankings using NAP. Optimizing Your GMB One of the easiest ways to get instantaneous trust signals to a user is by (first creating and then) optimizing your GMB to automatically insert a knowledge graph that authenticates the business as real in the user’s eyes. Protip: I’ve been building GMB’s and sending citations even for affiliate sites as a trust factor. Consistent citations can also have a major role in optimizing your GMB, but that’s another guide for another time. GMB Reviews Google will always display their review stars the highest on the page for a business branded search query than any other site or that site’s schema element. This means Google’s reviews (Which can arguably impact your GMB rankings[1]) are the most important trust signal to be sent to a user, and thus the ones you want to be optimizing for the most. It’s against the GMB guidelines to offer anything in return for a review but having an active email list or social media marketing accounts with engaged customers can provide a handful of positive reviews in a very short amount of time if you catch my drift. As a side note, just because it’s against the guidelines doesn’t mean that you can’t buy them. You didn’t hear that from me though. How To Remove Negative Reviews Just because you (or your client) has gotten a negative review on Yelp or TripAdvisor, it doesn’t mean it’s set in stone. Every website has its own unique process and system and appeal process. The support staff of these sorts of websites tends to be more sympathetic if you give evidence of the reviewer leaving multiple negative reviews within a short timeframe. Identifying the Review & Asking For its Removal As I said, every website has its own unique process, but most of them will be some form of ticket or contact support form with or without an upload feature to give additional evidence. Once you have the way of how to report the review, you need to give the company hosting said review a good enough reason to remove it. Most of these won’t require you to do any further digging yourself, but if you do almost all sites will only ask you to do it both on their website and physically within your own books/receipts. Unfortunately, if the review doesn’t break any of these additional rules then it’s very unlikely you’ll be able to remove it. Thankfully, there is always another tactic you can employ to knock it out the SERPs. Blanket Page 1 And Push Down Negative Pages Unless you’re some sort of super hacker, you’re unlikely to find a member of staff that’ll willingly remove a negative review on a site unless you’re paying to be listed on there in the first place – And even then you’ll still run into a bunch of restrictions and headaches. The easiest way to get negative pages knocked out the SERP for your brand is by putting stronger pages that you have control over and above them. Luckily, there are a bunch of authoritative websites out there that allow you to create totally free pages that can rank well for our brand’s name. Social Profiles are the Easiest SERP Control Associating social media accounts with a brand’s entity is one of the easiest jobs an SEO has. The root authority of huge social media marketing websites like Facebook, Twitter & YouTube makes for easy rankings without having to utilize links in most cases, or at least not a huge number of them anyway. If you look at my own SERP, you’ll note that the raw authority of my social media presence outweighs any interview, podcast, or guest posts on much lower authority domains than my own – Even though most of these profiles don’t have any readable content for Google to understand they’re linked to my brand, the brand association and root authority of the domains are high enough to rank them above pieces with 1,000+ words of content. Just make sure you’re consistent with your branding used on each profile, and the URL you’ve created around them and if you’re consistently posting on Twitter, Facebook & Instagram then you can even start getting additional feed elements in the SERPs from those sites which take recent posts and put them in a SERP block. Getting A Video Carousel Google’s use of video carousels within the SERPs worries some brands[4]. Its prominence can take up multiple organic positions on desktop but it can also be used to great effect when you’re trying to knock content down for your own brand terms, by re-optimizing existing videos or creating new video content with the brand’s keyword featuring within the first 50 characters of the video’s title. You’ll want a minimum of 3 videos optimized around your branding or you won’t even be able to get a carousel. Ideally, I’d go for 5, and they don’t need to be anything special nor have a huge view count for this to work. Google will normally feature the channel trailer video (If you have set one) first in the carousel if Read More Read More

The post SEO for Online Reputation Management: 2024’s Best Strategies first appeared on Diggity Marketing.

Diggity Income Report: March 2020

Matt Diggity — Wed, 01 Apr 2020 06:54:42 +0000

Aside from the shit hitting the fan, the first 3 months of 2020 have been absolute beast mode for business. I’ve been working closely with a life coach to help optimize my business processes and routine for absolute effectiveness. As a result of ongoing sessions, I’m happy to announce that March 2020 has been the most profitable month I’ve ever had. One of the major techniques Barbara has been teaching me is the secret of transparency… According to her, the secret to business success is complete openness and honesty in all things, including releasing detailed financial information on the profitability of my business. So in an effort to be more authentic with you all, I’ve decided to begin releasing detailed monthly income reports with regular breakdowns of my revenue streams. I’m confident that by showing these figures, it will motivate and inspire you to live your best life in 2020. IMPORTANT NOTE: This income report is NOT intended to flex on anyone… These figures are for motivational purposes ONLY. 2020: Implementation Of New Revenue Streams Barbara has also been coaching me to remove my bias and to try out different platforms. This includes both Fiverr and ClickFunnels. I did some DMT recently, and now I feel like I can truly see the value of these platforms. ClickFunnels Course Sales My biggest income earner by far was ClickFunnels course sales, hitting the 6-figure ClickFunnels club for the first time ever. They say, “those can’t do, teach”. And I say, “make it rain motherfuckers!” CMSEO 2019 As many of you know, the CMSEO 2019 Chang Mai event was a huge success. We had 800 people attend the event with speakers flying in from all over the world. It took a few (about 12) months of planning. My accountant just finished tallying up the figures, and the $763 USD I profited made it all worth it. Fiverr I’ve also started a new income revenue stream on Fiverr selling links, pocketing me a cool $421 in March. At about $7 an order average with a 20% Fiverr fee, I’d say this isn’t a bad little side hustle. Agency & Affiliate Work Agency client work and affiliate website were a little lower than usual totaling to a whopping $38 USD profit together in March, though I’ve been focusing more on automated revenue streams such as Fiverr and ClickFunnels so I have neglected this a little. I did, however, sell a whopping total of 128,930 toilet paper rolls on Amazon Associates, which counts for that $38. Can you say, “makin’ paper”? A New Hope Due to my massive business success this year my ex-wife has finally decided to let me see my kids. It’s been a long arduous journey but I feel like she might finally be coming around to the idea of reconciliation, ongoing support, and I’M JUST FUCKING WITH YOU! APRIL FOOLS GUYS! I hope you guys have a killer April Fools with some good pranks lined up. Keep your heads up. This corona shit-show will end some day. Aside from the shit hitting the fan, the first 3 months of 2020 have been absolute beast mode for business. I’ve been working closely with a life coach to help optimize my business processes and routine for absolute effectiveness. As a result of ongoing sessions, I’m happy to announce that March 2020 has been the most profitable month I’ve ever had. One of the major techniques Barbara has been teaching me is the secret of transparency… According to her, the secret to business success is complete openness and honesty in all things, including releasing detailed financial information on the profitability of my business. So in an effort to be more authentic with you all, I’ve decided to begin releasing detailed monthly income reports with regular breakdowns of my revenue streams. I’m confident that by showing these figures, it will motivate and inspire you to live your best life in 2020. IMPORTANT NOTE: This income report is NOT intended to flex on anyone… These figures are for motivational purposes ONLY. 2020: Implementation Of New Revenue Streams Barbara has also been coaching me to remove my bias and to try out different platforms. This includes both Fiverr and ClickFunnels. I did some DMT recently, and now I feel like I can truly see the value of these platforms. ClickFunnels Course Sales My biggest income earner by far was ClickFunnels course sales, hitting the 6-figure ClickFunnels club for the first time ever. They say, “those can’t do, teach”. And I say, “make it rain motherfuckers!” CMSEO 2019 As many of you know, the CMSEO 2019 Chang Mai event was a huge success. We had 800 people attend the event with speakers flying in from all over the world. It took a few (about 12) months of planning. My accountant just finished tallying up the figures, and the $763 USD I profited made it all worth it. Fiverr I’ve also started a new income revenue stream on Fiverr selling links, pocketing me a cool $421 in March. At about $7 an order average with a 20% Fiverr fee, I’d say this isn’t a bad little side hustle. Agency & Affiliate Work Agency client work and affiliate website were a little lower than usual totaling to a whopping $38 USD profit together in March, though I’ve been focusing more on automated revenue streams such as Fiverr and ClickFunnels so I have neglected this a little. I did, however, sell a whopping total of 128,930 toilet paper rolls on Amazon Associates, which counts for that $38. Can you say, “makin’ paper”? A New Hope Due to my massive business success this year my ex-wife has finally decided to let me see my kids. It’s been a long arduous journey but I feel like she might finally be coming around to the idea of reconciliation, ongoing support, and I’M JUST FUCKING WITH YOU! APRIL FOOLS GUYS! I hope you guys have a killer April Fools with some good pranks lined up. Keep your heads up. This corona shit-show will end some day. Read More

The post Diggity Income Report: March 2020 first appeared on Diggity Marketing.

The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan

Matt Diggity — Mon, 08 Jan 2018 08:00:29 +0000

About a year ago, I was introduced to a site called 10beasts.com. At the time, it was an 8-page affiliate website in the technology niche that quickly busted out of the sandbox in six-figure profitability within 8 months. December 2016, it broke $80k. This site became incredibly popular when it was featured on Glen Alsop’s Gaps.com. I mean, how often does someone go public with an affiliate website of this level? Fast forward one year… 10Beasts grew in size and earnings and flipped for over half a million dollars. And then the unspeakable happened. It got penalized with an unnatural links manual action in Google Search Console. And guess what? The penalty had recovered in 5 days. Meet Luqman Khan. Luqman is the creator, builder, and recoverer of 10beasts. In this no-holds-barred interview, Luqman discusses the entire story of 10beasts, how he got it ranked, how he sold it, and how he recovered it. In this interview we get into: The story of Luqman Keyword research Content planning Onsite optimization Backlink strategy Social signals The huge flip for $500k+ …and the miraculous 5-day recovery Resources: Tools Keyword Finder – Keyword Research CrazyEgg – Heatmap Monitor Backlinks Services AddMeFast – Social Signals Upwork Fiverr: Character Images AllTop.com Empire Flippers Guides An SEO’s Guide to Flipping Blogs NichePie Backlinko Cloud Living Gaps.com NeilPatel.com Transcript Matt: Hey, Luqman. How’s it going, man? Thanks so much for coming on. Luqman: Hey, nice to meet you, Matt. You’re absolutely welcome and thanks for inviting me for this interview. Matt: Absolutely. For the people that are watching that don’t know who you are, can you give us a brief introduction like what’s your name, how old are you, where you came from? Luqman: Well, my full name is Mohammed Luqman Khan and I’m from Lahore, Pakistan. Lahore is actually the second biggest city of Pakistan. I’m like actually, I’m born here and I’m living since I’m born here, and I have been to England, Turkey, Egypt, and a few other countries. And for now, I am still living in England as a computer science student in University of Manchester. Matt: Oh, great, awesome, so you’re well-traveled. Tell me a little bit more about the home city you grew up in. Lahore, right? Luqman: Yeah. Matt: Is that a city where people are doing like what you’re doing, working online? What’s it like where you’re from? Luqman: Well, Pakistan is actually the second biggest country who are doing the freelance work like freelance jobs are more open here in Pakistan. And what I’m doing here a lot of people are doing here. Actually, I’m inspired from a Pakistani guy called … his name is Salman Baig. He’s from another city called Peshawar. It is the north side of Pakistan. So, yeah, that’s all. Matt: Yeah, cool. And what do your parents think about what you’re doing? Luqman: Well, my parents really don’t like what I’m doing. They want me to really work. They ask me there what you do and I really tried to explain them what. They don’t know what you can do on internet. They want me to get a physical job, they want me to show doing something because the people think that I’m just a lazy guy who’s sitting in home all the time and do nothing but yeah, that’s actually what’s going on here. Matt: It’s not one of their familiar lawyer, doctor, so it’s garbage. I get that too. So tell me a bit about your background. You said you were getting a degree in computer science, right? Luqman: Yeah. Matt: Okay. And are you working on your bachelors or masters? Luqman: I’m doing bachelors yet. Matt: Okay. How are you doing there? Luqman: It’s not that great. It has nothing to do with my career, so I’m actually just doing it to get a degree to satisfy my parents, that’s all. Matt: I hope your parents don’t watch this, and if they do, I apologize for instigating this guy. Okay, cool. Have you ever had a jobby job? Have you ever worked for someone else? Luqman: I had a job in call center. It was in the sales department in some kind of product, I think security installment product in Canada but the call center was here in Pakistan. Matt: That sounds fun. Luqman: Yeah. I had it back in 2011 maybe. I don’t remember. I don’t really … yeah. Matt: Okay, all right. Luqman: So, I only worked for like one month. My back was already completely trashed of sitting on a chair for eight hours continuously. Matt: Yeah, I can agree. Luqman: It’s like … Matt: Mm-hmm (affirmative). And so, when did you get into SEO and how did that happen? Luqman: When I was a freelancer, I started, you know, I figured out online earning from an ad. It was a PTC website, I don’t know. I was I think smartphone were newly introduced back then and I was looking for a smartphone on GSMArena.com, and there was an add earn by clicking in it was a PTC website. I hope you know about PTC websites. Matt: Mm-hmm (affirmative). Luqman: There you click on an add and you get a few cents and things like that. And that was a scam website but I ended up with an idea that earning, online earning is quite a possible thing. So I started research, I learned HTML, CSS, and WordPress. By the passage of time, I started to work on upwork.com, fiverr.com. And I had a project on Fiverr, they were the client who had a website. I think Amazon associate website. That’s how I figured out about Amazon associate and by the passage of time, I figured out about search engine marketing that how you can get visitor to your website and that’s how I ended up on backlinko.com, cloudliving.com. And I saw that guy, Suman Bake, whom I told you about earlier from Peshawar. I saw him. I know he was posting somethings on his Facebook walls so it was good. Matt: Okay, so you were doing some online freelance work. You started working for a website. And you’re like, “Okay, if he’s paying me this much, how much is he making?” Luqman: Yeah. Matt: Then you went down the rabbit hole, I’m guessing. Luqman: Exactly. Matt: And where have you learned from in the meantime? Do you read blogs? Luqman: Yeah, the main learning source is backlinko.com for branding. And a few other Facebook pages, Facebook groups, sorry, and Neil Patel. You know neilpatel.com and Quick Sprout also. These famous blogs, they are really helpful. Matt: Awesome. And this was how long ago when you first started getting into SEO? Luqman: I think in 2013 or ’14. Maybe … I’m not really remember. Matt: So like maximum like four, four-and-a-half years ago. Luqman: Yes. Matt: And I would definitely say you classify as what I would call a very successful SEO. I’d say you’re probably in the 1% considering what you’ve done with 10Beasts. How does that sound to you? Luqman: Oh, thank you. Matt: Like how does that make you feel? Luqman: That sounds great. That sounds really great, man. Matt: I’m not just saying that because its coming from me… but just like you were not an SEO four years ago and now you’re … I would say you’re in the 1%. That … you’re awesome. Luqman: I really do feel awesome actually. Matt: That’s good, that’s good. You deserve it. You did a lot of hard work and I’m excited to talk about that site but not quite yet. On the way to where you are now, did you ever face any setbacks or any big issues that kind of … roadblocks that got in your way. Luqman: The biggest issue I faced was drop out of college in November 2015. I had a fight issue with my ex’s boyfriend and the fight really turned rough fight, fight. Matt: Okay. Luqman: So you know, actually, that guy, he brought a few guys to beat me up from outside the college, those who weren’t students. So the students of the college, they find out that people came outside the college to beat me, the student of the college. So the fight really turned into a big scenario like there were more than 50 to 60 students fighting in the hockey ground. Matt: Oh, my goodness. Luqman: And it really turned bad. They suspended like more than 16 students and including me and that other guy. I was suspended for five years. I cannot [inaudible 00:07:47]. Matt: Wow. So, I mean, that probably not just affected you in your school life. It probably affected every aspect of your life including the relationship with your parents. Luqman: Yeah, exactly. The relationship with my parents, my family, my teachers, so it was really bad. Matt: How did you bounce back from that? Luqman: I flew to England. Read More Read More

The post The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan first appeared on Diggity Marketing.

SEO Testing Results: CTR & Social Shares in 2015

Matt Diggity — Tue, 06 Jan 2015 04:18:17 +0000

There’s a ton of buzz going around about what the next face of SEO is going to look like. Those who stay ahead of the curve are going to reap the benefits. In case you’re not up to speed, here’s a summary on a few SEO techniques are being hyped up right now and my testing results on each. Testing Results: Social Signals Tweets, Shares, G+’s, Facebook likes, Pins, and bookmarks. There’s been a ton of talk about social signals over the past 3 months. People have come forth saying that they’re ranking local search YouTube videos solely on social signals. The main debate seems to be over how the social signals are obtained. Namely, if they should come from real accounts or automatically generated accounts. Here’s the test scenario I setup, comparing three different groups: FCS Networker – Auto-generates accounts on many social bookmarking platforms and Twitter; and posts to them. No limit on the # of accounts created. (5 testcases) SocialAdr + Link Collider – Uses a credit system to encourage people to post on each other’s real accounts (with the option to simply buy credits). SocialAdr focuses around bookmarks, while Link Collider provides signals from G+, FB, Twitter, Pinterest, etc. (5 testcases) Control Group – No social signals. (3 testcases) Signals were sent to sets A & B on week 2 and were dripped over the course of 6 additional weeks. All sites had zero social signals before the test began. Each site received the same amount of signals. Results: Negligible difference between approach A and B – Whether or not social signals are coming from brand new auto-generated accounts or old accounts, G doesn’t seem to notice. I’ve confirmed this with many others, including an actual developer of a social signal service similar to Approach B. As of now, it seems a signal is just a signal. I actually expected a better result from B because it includes more “important” social platforms (FB, G+) than A. B did however achieve a faster ranking increase, most likely because their accounts are already indexed and ready to be crawled. Groups A and B showed a slight positive increase (3.6-3.7%) in result compared to the control group C. Summary: Moz recently said that they believe social signals only contribute to a total ranking factor of 5%. I agree. In low competition niches, this 5% can make a big difference because it’s you against other sites with zero SEO. Anything you do will yield a positive result. In high competition niches, my analysis shows me that that social signals will give you a boost, but more importantly, social signals are absolutely needed to justify the backlinks you’re getting. A site with 20 high authority backlinks and zero social signals simply doesn’t make sense to Google, and it shouldn’t. This is further backed up by some real money sites of mine that have died with no social signals, while others survived in the same niche that had social signals. If you’re in a remotely competitive niche, then you need social. Recommendation: At this point in time, FCS Networker (click for best price) is my recommendation. It’s cheap ($27/month), completely automated, and you can run it on an unlimited number of domains and send an unlimited amount of signals. The smallest package for SocialAdr and Link Collider togeter about $30/month but only supports 1-2 URLs with minimal amounts of shares. Since they both yield the same result, I’d rather go with FCS which is cheaper, easier to use, and scalable. Will FCS be a solution for years to come? Probably not. As we’ve seen with backlinks, the quality control noose will tighten and eventually we’ll need aged accounts with followers/fans and non-spun content. But that’s not going to happen anytime soon. Click-Through Rate (CTR) For years now, CTR is has been known to be a ranking factor in Google’s algorithm. When a search is made, the sites that are clicked on the most often (i.e. have the highest CTR) are deemed to be more relevant, and a ranking boost is theoretically applied. I tested CTR with a upcoming service that outsources individual users across the US (and other countries). Software is installed on their computers to ensure they make a search, find your site, spend time on your page, and randomly browse on other pages (reducing bounce rate). Results: I have to say I was pretty excited for this to work out. The logic behind it makes sense and the solution’s implementation seems sound. Over 6 testcases spread out over brand, EMD, aged, non-aged, competitive national searches, and local low competition searches… the results were flat. That being said, I’ve talked with others in my circle of SEO’s and people are reporting positive results only if their original rank was on the first page already. In all fairness, my testcases all had page 2-7 ranks. I’ll get back to you later with my tests on first page rankers. Summary: Right now, I won’t recommend this because I personally haven’t seen a positive result so far. There’s potential safety issues, especially if G catches onto the IPs of the searchers. However, climbing 1-3 spots on the first page for a minimal price, while being completely automated, is a no brainer. I’m waiting to see it for myself though. PBN Sites Are Still Killing It With all the testing I’ve been doing, I’m still finding that the main tool in your SEO arsenal remains to be PBNs. There simply doesn’t exist a more effective, faster way to rank a site. Here’s just a couple examples of it kicking ass just a few weeks ago (both results are from a single PBN link pointing to a real, customer money site). There’s a ton of buzz going around about what the next face of SEO is going to look like. Those who stay ahead of the curve are going to reap the benefits. In case you’re not up to speed, here’s a summary on a few SEO techniques are being hyped up right now and my testing results on each. Testing Results: Social Signals Tweets, Shares, G+’s, Facebook likes, Pins, and bookmarks. There’s been a ton of talk about social signals over the past 3 months. People have come forth saying that they’re ranking local search YouTube videos solely on social signals. The main debate seems to be over how the social signals are obtained. Namely, if they should come from real accounts or automatically generated accounts. Here’s the test scenario I setup, comparing three different groups: FCS Networker – Auto-generates accounts on many social bookmarking platforms and Twitter; and posts to them. No limit on the # of accounts created. (5 testcases) SocialAdr + Link Collider – Uses a credit system to encourage people to post on each other’s real accounts (with the option to simply buy credits). SocialAdr focuses around bookmarks, while Link Collider provides signals from G+, FB, Twitter, Pinterest, etc. (5 testcases) Control Group – No social signals. (3 testcases) Signals were sent to sets A & B on week 2 and were dripped over the course of 6 additional weeks. All sites had zero social signals before the test began. Each site received the same amount of signals. Results: Negligible difference between approach A and B – Whether or not social signals are coming from brand new auto-generated accounts or old accounts, G doesn’t seem to notice. I’ve confirmed this with many others, including an actual developer of a social signal service similar to Approach B. As of now, it seems a signal is just a signal. I actually expected a better result from B because it includes more “important” social platforms (FB, G+) than A. B did however achieve a faster ranking increase, most likely because their accounts are already indexed and ready to be crawled. Groups A and B showed a slight positive increase (3.6-3.7%) in result compared to the control group C. Summary: Moz recently said that they believe social signals only contribute to a total ranking factor of 5%. I agree. In low competition niches, this 5% can make a big difference because it’s you against other sites with zero SEO. Anything you do will yield a positive result. In high competition niches, my analysis shows me that that social signals will give you a boost, but more importantly, social signals are absolutely needed to justify the backlinks you’re getting. A site with 20 high authority backlinks and zero social signals simply doesn’t make sense to Google, and it shouldn’t. This is further backed up by some real money sites of mine that have died with no social signals, while others survived in the same niche that had social signals. If you’re in a remotely competitive niche, then you need social. Recommendation: At this point in time, FCS Networker (click for best price) is my recommendation. It’s cheap ($27/month), completely automated, and you can run it on an unlimited number of domains and send an unlimited amount of signals. The smallest package for SocialAdr and Read More Read More

The post SEO Testing Results: CTR & Social Shares in 2015 first appeared on Diggity Marketing.

Social

SEO for Online Reputation Management: 2024﻿’s Best Strategies

Diggity Income Report: March 2020

The Story of 10Beasts.com – An Uncensored Interview with Luqman Khan

SEO Testing Results: CTR & Social Shares in 2015

SEO for Online Reputation Management: 2024’s Best Strategies