Case Studies

As a seasoned affiliate marketer and founder of several successful niche websites, I understand the challenges that come with choosing the right niche for your affiliate marketing business. That’s why I was excited to partner with Empire Flippers to conduct a comprehensive data study on more than 300 affiliates, display advertising, and Amazon associate sites sold since 2019. We’ve broken down this data to give you some niche ideas and help you choose the most lucrative affiliate marketing niches for your 1st or 50th site. We’ll start by using the data to highlight the most important findings. Then we’ll take an eagle-eyed view of how all the sites in our study handle content, links, and time spent. Finally, we’ll reveal and analyze our favorite niches for affiliate marketing (in our opinion). Read More

Starting a new website from scratch? I’m going to share with you the steps my team at The Search Initiative took to grow a relatively new marketing service website’s monthly organic traffic by a whopping 3012%. Read More

Search engine optimization (SEO) requires constant testing to be effective. If you don’t understand what changes drive growth (or why visitors respond the way they do), you’ll waste your time guessing at solutions while your competitors leave you in the dust. In this article, as someone with significant SEO expertise, I will provide a comprehensive understanding of SEO testing, the challenges of acquiring actionable data from Google Analytics, and how to conduct SEO tests that effectively improve your crucial performance indicators. Upon concluding this article, you will not only recognize the transformative potential of SEO testing but also benefit from three of my recent test results that defy traditional SEO principles. To begin, let’s briefly define SEO testing and examine its different manifestations. Read More

Throughout this case study, you will learn the techniques that were used to increase transactions on an e-commerce website by over 90%. This was done by building a custom, but replicable, strategy for a long-standing client of 2 years. You will soon learn the technical, onsite, and backlinks approach that allowed this e-commerce client to grow their traffic by 48% year on year. This traffic growth saw transactions increase by 93.20%, which generated an additional $49k for the year for the client or a 39.45% increase in overall revenue (from $123.6k up to $174.5k). Read More

I’m about to interview one of my favorite SEOs in the world, Julie Adams. I first learned about Julie’s story in The Affiliate Lab, where she shared her experience of quitting the digital marketing agency that she worked at and switching over to affiliate SEO. Now, she’s making more money in one month than she did in an entire year at the agency! Stick around for this interview because we’re going to get into not only her story but her entire process on how she ranks websites — from backlinks to on-site SEO. Basically, everything she does to get her affiliate portfolio ranked today. Read More

  You like money, right? Do you like cashing in a second time on websites and content you’ve already developed? I sure do, that’s why I designed a case study to determine whether it’s possible to turn a healthy affiliate site into a better earner by monetizing it through display ads. I get it, you’re immediately skeptical, right? Of course, you are. Multiple income streams are always awesome, but why would you ever monetize a site in a way that might get in the way of how it pays you now? Most affiliate marketers shun ads because their sites make money by drawing people directly to affiliate links, not ads. People on the affiliate side rightfully ask: Won’t ads distract people away from the links to my affiliate products? Won’t I lose the precious trust of my readers? Will my site load slower? Those concerns are exactly what I set out to test in this latest case study. In the following article, you’re going to learn what effect the introduction of ads had on load time, traffic, earnings, and other site growth factors. Finally, you’ll walk away with a definitive answer on if display ads are a valuable addition to your affiliate content sites. Read More