Onsite SEO

You may have seen the term TF IDF being tossed around in the last year or so, but no one could blame you if you haven’t started paying attention yet. A lot of SEO fads come and go, and some of the most interesting concepts just end up attracting penalties, later on, right? But TF IDF is something a little different. It’s not a manipulation of Google search results; it’s a method of analyzing the topics in content, and it’s built on the same principles as the search engines themselves. Because of that, it has amazing potential for SEOs who need a truly objective method to measure and improve content. I just recently wrapped up a case study into exactly what it’s capable of, and the results are quite interesting. In case some of you are where I was only a few months ago, I want to make sure that I cover what I learned about TF IDF, and how it’s used before I get to what I learned from my personal experiments with it. The crash course starts in the next section, but if you’re an experienced user already, you can find the results of my personal tests and some comparisons of the top TF IDF tools near the end. Looking forward to your questions and comments. Quick Summary Read More

Foreword by Matt Diggity: In a quick moment I’m going to hand things over to Rowan Collins, the featured guest author of this article. Rowan is Head of Technical SEO at my agency The Search Initiative.  He’s one of our best search engine technicians. Other than being overall well-rounded search engines, Rowan is a beast when it comes to the site audit technical side of things… as you’ll soon learn. Read More

As an SEO veteran since 2009 and the founder of multiple 6-figures SEO businesses, including Diggity Marketing, LeadSpring, The Affiliate Lab, and The Search Initiative, I’ve encountered numerous SEO challenges. One such challenge that’s been causing a stir in the industry is keyword cannibalization. Despite the controversy surrounding it, I believe it’s crucial to address this issue as it can hinder your ranking success. In this article, I’ll show you how to assess internal keyword cannibalization through tools that we use in our SEO agency, and most importantly, the three most effective ways to fix the problem. Read More

As a seasoned digital marketer and content creator, I understand the critical role that content plays in SEO and conversion optimization. Crafting quality content is vital for driving traffic to your website, building brand awareness, and ultimately, converting visitors into customers. However, creating an effective content that serves both SEO and conversion goals requires a strategic approach and a deep understanding of your target audience. In this article, I will share my knowledge and expertise to provide you with a comprehensive guide on how to create content that drives SEO and conversion success. I will focus mainly on conversion rate optimization (CRO). Whether you’re a seasoned content creator or a beginner, this guide will equip you with the necessary tools to create compelling and effective content that drives results. Read More

One of the most impactful developments to the Google SERP has been the introduction of the featured snippet optimization. But what exactly is it? You’ve seen them plenty of times before – most likely whenever you’ve asked a “how to” question to Google. As search features are becoming increasingly important, featured snippet, also known as the quick answer or knowledge graph, is essentially an area at the top of the first page where the searcher’s query is answered right then and there. With years of experience in SEO and a deep understanding of Google’s search algorithms, I am here to help. And by the time you finish this article, you’ll not only know all about these coveted SERP positions, but you’ll know how to steal them from your competitors as well. Quick Summary Read More