Penalty Avoidance

I hope that you’ve never had to go through the pain of being hit by an algorithmic update. You wake up one morning, your traffic is decimated, and your rank tracker is littered with red arrows. Algorithmic penalties are not a subject I like to trivialize, that’s why the case study I am about to share with you is different than most you’ve read before. This case study is a testament of faith and hard work by my agency, The Search Initiative, in light of a huge shift in the SEO landscape. Unfortunately, with core algorithmic updates you can’t simply change a few things and expect to get an immediate ranking recovery. The best you can do is prepare for the next update round. If you’ve done all the right things, you experience gains like you’ve never seen before. Read More

Every once in a while you run an SEO campaign that changes the way you do everything. The lessons you learn, the challenges you face, and the results you achieve inspire you to rewrite your whole SEO gameplan. This is the story of one of those SEO campaigns. As you might already know, I’m a director of a very talented SEO agency called The Search Initiative (TSI).  Since coming on, we’ve encountered many wins and this case study is one of them. In a few months, we lifted their algorithmic penalty and increased traffic by 9,109%.  You’re about to learn the exact steps we took to achieve this. You’ll learn: A detailed onsite, offsite, and technical SEO audit process How to repair algorithmic penalty problems A safe link building strategy for Conversion rate optimization strategies for fast growth Fair warning: the strategies detailed ahead are intense but worth it. Here’s the success one reader found after following this case study: Read More