Diggity Marketing Blog: SEO Testing Results & Case Studies

This latest roundup is filled with everything you need to prepare for the coming year. Catch up on all the latest case studies, guides, and news items SEOs use to make their big moves. First, you’ll get the latest data from the case studies. You’ll find out what 700+ link builders think works (and doesn’t). Then, you’ll learn which metric correlates most closely to organic visibility and which traffic tools most closely match Google’s own measurements. The guides will help you hone your skills and judgment. This month, you’ll discover whether and when it’s valuable to buy backlinks, what ChatGPT can do, and how to develop an authoritative content funnel. Finally, you’ll dive into the hottest news and discussion topics roiling SEO. There’s a new December Helpful Content Update, official guidance from Google about links, and new spam policies. Read More

Start November on the right foot with our latest roundup. We’ve got the guides, case studies, and news items you need to hold your competitive edge. First, you’ll pick up some new tricks from the guides. You’ll get a comprehensive understanding of topical authority, learn how to apply semantic SEO to different niches, and how to measure the marketing channels that are hardest to measure. After that, you can reinforce your hunches with some new data from the case studies. They’ll give you new insights on whether author authority is a ranking factor and what pages are most likely to get “zero clicks”. At the end, you’ll get the latest news. You’ll want to know the latest about the final Spam Update of October, Google’s latest API features, and a new feature called “site names”. Read More

Catch up on the latest SEO trends with this October roundup. We’ve got the data, guides, and news you need to stay ahead of the competition. First, you’ll get actionable data from a stack of compelling case studies. You’ll look at the winners and losers of the core update, how focusing on one topic may be all you need, and evidence that the Helpful Content Update punishes AI content.  Next, you’ll learn the latest techniques from the SEO community’s best recent guides. You’ll find out how to do a core web vitals audit, how to pull off programmatic SEO, and the value of request blocking. The roundup closes on the news. Google confirms the end of the product reviews update, announces new local search updates, and updates search console errors about “short content”.  Read More

The end of 2022 is fast approaching, but don’t worry. September’s roundup includes everything you need to hit your metrics before the new year. First, sharpen your skills with the month’s guides. You’ll get a breakdown of where algorithm updates may be headed, find out why it’s getting harder to rank for commercial keywords and learn to identify warning content flags. After that, bring confidence to your SEO choices with the latest data. The first case study takes a deep dive into Zapier’s successful strategy, while the second introduces you to UX and SEO red herrings. The roundup closes on the news. You’ll get the latest headlines about the new Core Update, Google’s Helpful Content Update, the new “quick read” signal, and updates to structured data guidelines for articles. Read More

The third quarter of the year is coming to a close soon. How are your goals going? If you intend to make the final part of the year the best it can be, you’ve come to the right place. This roundup is filled with the insights you need to take the lead in the search results. First, you’ll get the month’s top guides. You’ll find out how to handle advanced keyword research, why expertise matters, and how to investigate traffic drops. Next, you’ll get the data from some of this month’s best case studies. The results will tell you if you can increase your traffic by 50%+ using keywords, what 5 micro studies say about the 2022 Broad Core Update, and what 20k keywords say about Google’s first page. Finally, the month’s top news articles will prepare you for the future. Get the facts on the July 2022 Product Review Algorithm, the newest search quality rater guidelines, and an update on the phasing-out of Google’s cookies. Read More

Looking for a new way to get ahead? You’ll likely find it in this month’s roundup. There’s a lot to unpack in this list of case studies, guides, and SEO news. The case studies are first. You’ll get the latest data on how to use semantic search, where GSC clicks are going, and whether freshness signals in your titles can improve SEO. Next, the guides will help you sharpen your skills. You’ll find out how to build topic clusters, use new SERP features, estimate any site’s traffic, and balance the value of links. Finally, you’ll get caught up with the latest news. You’ll learn about the instability that followed the last core update, how Apple may be launching a search engine and how Google will be simplifying its search console reports. Read More