The Heatmap for WordPress plugin by HeatMap, Inc allows heatmap tracking for 5 pages for free. That should be enough to test what is getting the most clicks. For example, you can track the click rate for a CTA button for a set period of time. Then you can make a change to the CTA button, and track its click rate for the same period of time. You then compare the click rate before and after the change to see if the change is worth it.

This way of testing may not be as efficient and clean as A/B Testing but it’s a good start if you are small and on a budget.

I love the idea of experimenting but find the CRO tools daunting and expensive.

Optimizely is too expensive if you have a small website.

What simple and cheap CRO tool would you recommend for a newbie tester? I could still afford a couple hundred per month.

Thanks a bunch.

Keep up the Great Work 🙂

Good content – I would at least expect to pay $0.04 per word for.

Yes.

Great. Thank you very much. I have just one more little question. In the on-page guide you give certain numbers for keyword density and it is said that they are for 500 words article. If the article is 1500 words do you 3x those numbers?

I don’t look at others when it comes to onsite, except in matters of word length. I find more of then than not that people rank despite their onsite seo.

I got it. Thank you. I have one more question that is again about keyword density. In your evergreen on page seo pdf you mention that not only the whole keyword matters but the individual words in the whole keyword and you give suggested density. My question is if you follow the density strictly on those numbers or you just take the keyword density from the first one ranking ( i am talking both about the whole keyword and the individual words in it). And also do you take as example the first ranker or you average the first 5, like you suggested for other strategies. Thank you in advance.

Have a great day and happy holidays. 🙂

Word count is defined by body content. That said, density takes in to account all the content on the page.

Great content as always. Thank you. I have one question about content that everyone seems to answer differently. For article word count, does the article or the entire content on the web page (comments, sidebar etc.) counts? And the same question about the keywords. Do they count only in the article itself or everywhere on the webpage? I seem to find opinions that says two different things and decided to ask you.

Thank you in advance. Have a great day. 🙂

It completely depends on the success of the site and the amount of content in that niche. If a site takes off, I’ll go all out on keyword research and grow that site to whatever size it takes to cover every topic. That could be 40 pages or 400.

And also, size of the site does not have anything to do with Panda.

Thanks for the reply Matt, and after let’s say 6-12 months, how much your money sites contain the average in total content/articles? Do you think for most affiliate websites 50-100 articles on the site are more than enough to not consider your site as thin or trigger panda algo?

At least 10.

Haven’t tested it for years.

As a test guy, have you ever tested those plugins that redirects the visitor to another page (i.e. the sales page itself or another conversion page) when he tries to go back or have the intention to exit the page? If you had, how was the results, worth using it? If you not, what are your thoughts about it?

Thanks!

Thanks Matt.

Will look forward for your course.

I can sense great value there related to seo and content optimization stuffs.

– Depends on the product
– Course: Hopefully before 2018
– Big time!

The visitors that come on our page by typing products name in google.

what type of intent they are having? Which sale cycle they are present in?

Also tell when is your course going to be released dude?

have you included cro in depth there ?

Install heatmaps and figure out which CTA gets the most clicks. Then split test it.

Or split test your intro paragraphs.

Stay tuned.

What course.. where?

Hi Kathy… try the writers I recommended in this article.

Maybe the product is too expensive.

Maybe 100-150 words.

What is your usual word count for an intro?

My problem is, I am doing foreign SEO, the niche is big home appliances, and people are coming from words “best tumble dryers”, etc..

However, in the last few days, I got about 500+ clicks and 0 conversions.

There’s still some space for optimization, but I think the website isn’t so bad. And I’d expect at least a few conversions.

Don’t you have an idea what the problem could be? Maybe niche?

Thanks

Thank you Matt!

Absolutely true.

1) When it starts making about $500-$1000/month, is when I start CRO.
2) I personally use in-house writers.
3) Good question. Impossible to say. Whatever we think is quality content doesn’t really matter. It’s what the algo thinks, and who knows what a 1 and 0 parser things is a good read.

I want to ask three questions:
1. Do you have a standard method to determine when it is time to start focusing on CRO? For example when the site reaches “x” impressions in a month, or when it hits first page rankings?
In my book it’s a very different story if the clicks/sales go from 100->200 (100% increase) or from 3000->4500 (50% increase).
The percentage increase doesn’t provide statistical significance, unless the variance is low, so I was wondering if you have a more robust way to know when you should start optimizing your content, than just “feeling it out”.

2. In terms of outsourcing the content, can you share any other sources you are using especially for “quality” content for PBNs.
After reading your latest posts, I tend not to think in terms of PBN/MS sites anymore — they all need to be able to rank, but if you are just starting and are on a budget, how would you go around outsourcing content?

3. I have been searching and reading many blogs, seeking for a question that still keeps me up at night!
Everybody talks about “quality” content…
But what is quality content?!?
The only quantifiable method I have seen is the volume of the keywords (2k words I guess is considered decent).
But how can you judge if a piece is considered quality content? Is it the syntax, the grammar, the vocabulary, the punctuation?

Thanks in advance for anyone who attempts to shed some light on my troubled mind!
Best,
Lefteris

It seems content is taking over.

He might, but you need to give them a reason to click your button instead. The way you do that is in my article.

Also, I don’t give Amazon advice, sorry.

Beats me. Sounds like a fail with my email.

True story.

Thanks for the reply.

GTM stands for Google Tag Manager. I use it to track affiliate links.

Small query related to pricing table. Do you use Tablepress/GoPricing/Thrive Table?

I know Tablepress is a great plugin and your post on feature snippet was awesome =D .

So many questions from my side. Sorry for it.

is this possible that whoever buys your course will have access to diggity links?

Have a little question. If someone from the US is searching for “Best Fishing Rod”, does he/she have any idea beforehand where he/she will purchase from?

Isn’t against Amazon TOS if you don’t tell users where your links will take them?

Since I’m not from the States when I search for similar terms most of the times I know beforehand where I will get my things.

I don’t.

1) Nope
2) Dunno what that is
3) I use tables but I don’t include price
4) If we’re lucky, this month or next.

Snatch it up! If anything it has 100 visitors per day right now. 🙂

Yes, you can!

For Gryffindor!

Completely depends on the angle I’m going for.

Matt, do you prefer using the first person singular instead of plural (“we”, “our team”…) in your affiliate articles?

Thanks

P.S can we expect to see your seo course before the end of 2017?(u mentioned it a lot in your replies here and in your fb posts)

Thanks

Great article anyway 🙂

I’ve started shifting my writing to benefit mode, as opposed to feature mode.

The sliver of testimonial is genius. Gonna look into that.

But I have to remind myself to stay in that mode.

Thanks for Sharing your knowledge with us. I am eagerly waiting for the course.

My Questions: 1) Have you ever used Google Optimize? What is your view on it compared to Optimizely?

2) Do you use GTM for your websites?

3) Do you use pricing table? if yes, do you test different variants?

4) Expected Course Date 😉

Thanks and I will surely share the result of my tests with you after implementing the gained knowledge from DiggityMarketing.

1) Nope. 🙂

I give them a content brief, but sorry I wont be sharing that here. It’s reserved for the course.

Just a couple of quick questions. Let’s say I am trying to promote “boxing gloves” on my affiliate site.
1. Recently I found that there were many searches for “boxing gloves New York”, “boxing gloves Los Angeles”, etc. Those that showed up on the first page were something like Craiglist, buy and sell forums, eBay, small store sites, etc. I know Craiglist, etc are big sites but the internal pages that showed up didn’t have many links going to them. Do you think they are good keywords to target?

2. If you say yes to my question above, do you think it’s best to create a page for each city keyword?

3. If you also say yes to the above, what would be the content strategy since it’s basically promoting the same boxing gloves only to different city?

Thanks heaps Matt!

This is an awesome article. It gave me a lot of great things to try out. Thanks for the lesson.

I’ll repost after I implement some split tests,

Look forward to seeing your course as well!

Do you still need give them outline for your article? If yes, could you share it with us?

Michael

Yo, Q. Optimizely will say when the experiments are reliable and complete.

I test all of the above. But the answer to this is in my paid content.

The proof is in the profit.

Private, Flippa, and Empire Flippers.

That’s the format I go with.

Yes. It’s in my course.

I’d say its important on any type of product you’re selling.

I hope they enjoy it as well.

Depends on your search. If your page ranks for “best widget” start showing widgets right away.

Nerdy and proud.

You can divide it up into multiple pages. Benefits of blue widgets -> Blue widget reviews -> Where to buy the blue widget #123.

Writing good copy isn’t going to be enough. As mentioned in the introduction of this article, Google won’t rank quality content by itself.

Success!

It’s in my upcoming course.

I don’t do SEO on diggitymarketing.com

My pleasure.

It already is… in much greater detail.

Hoping to do so eventually. I’ve been taking video documentation of every thing just in case. The thing is, I’ll flip this site and the new buyer needs to be ok with the site going public.

It was a good read. More than 4,000 words, but yet felt as though I was reading 2000 words article, that simply means the readability is top notch. Kudos and more grease to your elbow!

Lest I forget, I notice something, the URL of this article has a stop word, does that really matter in terms of on-page SEO? I guess not (debatable). However, I will like to know your own opinion.

Would you mind tell us more? 🙂 I am super interested in this topic as well.

I’ve only recently come across Diggity Marketing in the last few months, but I’ve literally read every article on your site, so thanks Matt.

The value you provide is amazing. This article has really got me pumped to focus on my copywriting again.

I used to do copywriting for years (client side) but it wasn’t my favourite thing, even though I was good at it. I’m definitely going to be pushing my own content much more. (Got a 5000 word “how to” in draft mode as we speak)

Question?

I’m on a bootstrap startup budget so links, tools and other growth stuff has to be budgeted out (slow growth) but I can write good copy (I have time)

Do you think just focusing hard for next 6 months on making strong copy based on what you’ve said here would have a decent impact if tested? especially if I pushed it out via cheaper paid social, whilst the SEO catches up.

Naturally, I’d build links and run social etc etc, but these things are all limited by budget, content is only limited by my time and sanity lol

Thanks

Dan

The part where I get hung up is this: If someone searches for “blue widget reviews” and lands on your long page that starts talking about what the problem is…he’ll bounce like you said. Or do you assume he’ll skim the whole page and hopefully make it to the reviews part? Wouldn’t a page that is focused on the reviews ONLY be more beneficial (but then we’d be at the old model again at splitting off related keywords into their own pages)?

Thanks for sharing your thoughts.

From my experience I found out that its especially important on high ticket. For example I have 2 sites promoting the same product and both of them are hang around 4-6 position, but 90% of sales come from only 1 site. However, I can’t figure out what is the difference between the two copies. Hopefully your methods will help me out with that. Thanks!