10 Best Landing Page Builders (2024 Buyer’s Guide)

Landing pages are one-page sites with a specific focus, such as promoting a product. Landing pages are a great way to target customers with specific information.

While creating a full website can be challenging, creating a landing page can be simple and fast, especially with the right landing page builder.

As an SEO expert, I have over a decade of experience in the industry and can easily recognize high-quality landing pages.

I have researched and used over a hundred landing page builder tools and will evaluate top picks in this article based on price, features, and more.

1. Elementor (Editor’s Choice)

Elementor is a WordPress landing page builder. This tool comes with over 300 templates to build landing pages as well as over 100 widgets to add to their landing page design.

The user interface is straightforward and fast, and popular WordPress themes easily integrate with Elementor.

Elementor also allows you to track your performance and visitor behavior by connecting with analytics tools such as Google Analytics, Hotjar, and other services.

Elementor starts at $59 per year for one pro landing page and has a 30-day money-back guarantee.

In my experience, Elementor offers an excellent landing page builder that provides hundreds of landing page templates for full customization.

 

 

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2. Wix

Wix is a free landing page builder and website builder tool. This tool is a great choice for small businesses or beginners due to its affordable pricing.

Wix allows you to create custom landing pages or use pre-made widgets. Wix also allows you to build coming soon pages, webinars, and event pages [1].

Once your free landing page is running, you can optimize your performance with analytics tools like Google Analytics or Facebook Pixel.

You can also run A/B tests to boost conversions. In my experience, Wix is among the best landing page builders, enabling you to create unlimited landing pages for free. 

Landing pages need to be appealing, but most importantly, they need to be able to convert.
– Russel Brunson, CoFounder at ClickFunnels

 

 

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3. Instapage

Instapage is marketed as the best landing page builder platform in the industry. It features a simple drag-and-drop editor to create mobile-friendly, professional landing pages in just minutes.

You can set up your landing page in WordPress and fully customize any part of it. Instapage also offers built-in collaboration for landing pages as well as many layouts.

Instapage offers paid pricing at $299 a month with a 14-day free trial. In my experience, Instapage offers great landing page capabilities, but it is too expensive for the features it offers.

 

 

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4. Unbounce

Unbounce is among the best landing page builder options on the market. They allow users to build landing pages in two ways: with the drag-and-drop builder or their new AI smart builder.

The classic builder allows you to pick a template, upload and customize your content. The smart builder automatically builds a layout based on answers about what you use the landing page for.

There is also a copy-generating feature that can save you time when building your landing pages.

Unbounce starts at $90 a month to build unlimited landing pages with a 14-day free trial. It is among the best landing page builders on the market, allowing you to create landing pages easily.

 

 

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5. Landingi

Landingi offers landing pages that are fast and straightforward to create. They include a drag-and-drop editor with over 300 templates for a custom landing page.

Landingi allows users to link landing pages together to create a multi-landing page design. You can also use their form creator and pop-up builder to help with lead generation. 

Landingi offers a free landing page creator for one free landing page. For unlimited pages, their paid plan starts at $53 a month.

In my experience, Landingi offers a great page builder to create dedicated landing pages for an online store, product, or any other purpose.

 

 

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6. MooSend

MooSend is an all-in-one marketing automation platform with a landing page builder tool. The tool has a drag-and-drop function for anyone creating landing pages that look professional.

The landing pages are also mobile-friendly with a user-friendly interface to easily create your own, add timers, buttons, videos, etc.

Moosend also offers a template library for personalized landing pages. There is a 30-day free trial, and paid pricing starts at $9 a month. I believe it is a great tool for creating professional-looking landing pages on a budget. 

 

 

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7. SwipePages

SwipePages is one of the best landing page builder options that allows you to create landing pages by starting with a template and customizing it with their drag-and-drop builder.

They also offer A/B testing, dynamic text replacement, and more. SwipePages also allows you to create mobile slides for mobile visitors. 

SwipePages starts at $39 a month for single-page websites. In my experience, it offers good landing sales pages and high-converting landing pages for a reasonable price.

 

 

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8. BeePro

BeePro is a fully-featured email marketing tool with landing page builder options to create a good landing page. BeePro offers features for collaborative design to create your page in just a few minutes.

It offers a free version to create occasional landing pages or a paid version starting at $30 a month, including unlimited emails, a complete design suite for e-commerce landing pages, multi-workplace settings, and more.

In my experience, BeePro offers a simple web page builder and email marketing tool with basic features that will help you create a landing page quickly.

 

 

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9. MailerLite

MailerLite is an email marketing platform that offers a free landing page builder. This tool allows you to manage everything from email campaigns to website pages.

MailerLite integrates with Stripe, allowing you to sell products digitally or create subscriptions. They also offer coupons and countdown timers to help your call to action.

MailerLite also offers A/B testing and SEO settings to increase visibility and over 40 professional-looking templates to create your pages.

It offers a free plan that allows the creation of up to 10 landing pages or a paid plan that starts at $10 a month for unlimited landing pages. It is a good option but has a limited number of designs.

 

 

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10. Hubspot

Hubspot is an all-in-one marketing tool and the best landing page builder. You can customize their landing page templates and add multimedia content. You can also A/B test your landing pages with a limit of five versions at one time [2].

Hubspot’s free plan includes up to 20 landing pages and only has simple templates. Their paid plans start at $50 a month for unlocking all features for landing pages. In my experience, Hubspot offers a quality free plan compared to other landing page builders that only offer one landing page. 

 

 

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Buyer’s Guide

Before choosing a builder, it is crucial to understand what the builder should include. There are some of the most important features to look for in a landing page builder: 

1. Professional Optimized Templates

The less editing you have to do to your landing page, the better. Choosing a platform with professional, optimized templates will give you a better return on investment than building the page from scratch.

2. Mobile Optimization

Mobile use is becoming very popular and will only increase with time. Try to find a landing page builder that makes it easy to publish quickly and efficiently while being optimized for mobile use. 

3. Integrated A/B Testing

Every target market is different, so A/B testing is crucial. Ideally, you want to choose a landing page builder with A/B testing built into the infrastructure.

4. Integrations

To take your leads to their full potential, you need them connected to lead software and customer relationship management systems.

The ideal landing page builder will easily integrate into your existing CRM software, email marketing tools, and more.

FAQs

Can I Create My Business’s Landing Page for Free?

Yes, you can create your business’s landing page for free by using a free trial or free version of a landing page builder. 

What Is the Typical Size of a Landing Page?

The typical size of a landing page is 940 to 960 pixels. Any landing page within the 720-pixel height should properly display on the page.

What Is the Best Landing Page Builder?

Researching and choosing the best landing page builder for your company can give you a professional-looking landing page at an affordable price that you can customize with your branding, colors, and other preferred elements.

We recommend Elementor since it comes with over 300 templates and 100 widgets to create customizable landing pages. They also provide a straightforward user interface, integration with Google Analytics to track performance, and more.

If you need to create a professional landing page for your business, you should try Elementor.